Editing Blog

Today we were finally able to edit our footage. Stephanie and I were struggling a bit because we were having trouble importing our footage. Pinnacle Studios was also being very slow. We asked our teacher for assistance and we were finally able to get working. As we waited for the footage was being transferred into the software, Stephanie and I discussed our plans for editing. After importing our footage, we discovered that the retake we did of Stephanie doing rhythmic gymnastics was deleted. However, we had enough footage for a 30 second commercial so losing the footage didn’t impact us much. We rewatched our raw footage and put the footage that we’ll be using in Track 2. Next, we extracted and deleted the audio so that we could insert background music into the commercial. We remembered that we didn’t record a voiceover like we planned. 

We decided that instead of doing a voice over we would insert the dialogue as text into the video. Tried to add transitions but they wouldn’t work so we made the transitions between scenes be jump cuts. We cut each of the clips to the length we wanted. However, while we were cutting the footage, Pinnacle Studios froze multiple times and we had to keep restarting our computer so the program would work again. This made Stephanie very frustrated. It also made us worried because if we didn’t know if we’d be able to finish editing since we only had two hours to work. Once we were able to get Pinnacle Studios to work and finish cutting the footage, we added background music. We used the audio that was provided by Pinnacle Studios. At firs, we chose an electronica song but then we changed it to an action song because it correlated with our sports themed commercial. The last step was to insert subtitles.

We typed the subtitles in white Times New Roman font. I had already written the things that would go on each clip. I gathered inspiration for the dialogue by listening to voiceovers in commercials that advertised sports products. The voiceovers were usually about working hard and how the product being advertised helps athletes work even harder. I’m proud of the dialogue I created because I feel that it stays true to the conventions of sports product commercials. I also think that the dialogue sounds like a voiceover that would be in a real commercial. I was a bit disappointed because we didn’t add a blue coloring over our commercial. I noticed that some sports product commercials have a blue coloring over them. I want our commercial to be as similar as a real sports Prost commercial as possible which is why I wanted to include it in our commercial. Sadly, we ran out of time so we weren’t able to do so. We finished our editing just in time. We were very relieved that our hard work had paid off.